Are We Being Disruptive?

November 15th, 2005

Are we being disruptive?

I sure hope so. Back in October Mike Rundle talked about the power of disruption in his article Show Me Disruptive Startups. Am I just trying to rock the boat and disrupt everyone’s day? Not exactly.

Being a disruptive startup doesn’t mean that we are trying to mess up anyone’s day. Instead, it means that we are trying to change the way people do things. The way Google changed the web. As Mike says, disruptive startups are companies who actually break the mold and innovate rather than emulate, mashup, and wait for the quick flip.

Mike’s article in BusinessLogs earned us a mention and a link in Richard MacManus’ column on ZDnet. MacManus puts disruptive startups into two categories:

1) a disruptive technology that changes the Web – like Google did.

2) non-geek services built using Web 2.0 technologies. These will be disruptive because we don’t have many of them right now and Web